Red Bull is hugely successful, last year selling more than 11 billion cans of energy drinks worldwide!
As investors, if we can capture just a tiny piece of Red Bull's gigantic energy drink market, we will make a fortune!
To do this, we plan to start Full of Bull, because our cans will be an ounce larger.
Red Bull's target audience is the "young and adventure-seeking," and it loads its drinks with caffeine, sugar, salt and artificial colors.
Its slogan is, "Red Bull gives you wings," implying the "wings" give you the energy to achieve greatness.
We will load ours with the same unhealthy ingredients as Red Bull and our slogan will be, "Full of Bull gives you a big butt."
Not only is this truth in advertising but it will appeal to the massive audience that sits on the couch watching games rather than ever playing them.