2,000 years ago Sid had his famous Jerusalem superstore, The Gold Emporium.
It was a place where the rich and the poor, the locals and the caravans came to do business.
For Sid bought, sold and traded gold, and his signs were everywhere, beckoning people to come!
Many years earlier, Sid had begun by saving his money to invest in his business and eking out profits, which he would put in a small vault.
But each year, as Sid became more successful, he put those profits in larger and larger vaults, until his current vault was the largest in Jerusalem.
And each day, he would proclaim, "I'm richer than I have ever been, but I will be richer tomorrow."
Then one day, a profound event occurred, one that changed everything!
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